Top 20 Marketing Essentials

Marketing your book requires time and effort, but it is doable. While it is always best to try to do things on your own, sometimes we prefer to have the guidance of others. Simply put, we need help — and who better to turn to than the experts?

Authors, you want to make sure you are taking all the right steps in your marketing plan, and without a little push in the right direction, how will you know what’s best? It takes watching the moves of others, taking cues from the professionals, and mimicking their techniques.

Our marketing experts have compiled a list of the tips they find most useful.

1. Amazon is one of the best-selling platforms for books. Stand out with these three easy steps: get book reviews, use keywords to tag your book, and make sure you author page is complete and compelling. [Read more]

2. Getting your book into the library market makes for great exposure. Do this by making sure you are in the specific library supplier’s catalog so the library is able to actually order it.

3. Use buzzwords to entice readers to engage with (i.e, join your e-mail list, follow your social media accounts, or purchase your book.) Buzzwords can be tags or keywords, popular hashtags, or anything really that will jump out at your audience. [Read more]

4. Attending literary conferences, book fairs, writing conventions, etc. is a great way to get a kick of motivation, inspiration, and maybe even score the deal of a lifetime. Three pieces of advice to get the most out of your experience: be organized and make to-do lists, create the perfect pitch, and stand out amongst the crowd. [Read more]

5. You don’t necessarily have to be at a book fair — only your book does! While attending a book fair is a great experience for any author and will allow them to learn more about publishing and to network with other writers, sometimes it is financially difficult. The good news is that if you have a good rights agency representing you your attendance is not necessary.

6. Twitter is the “live-feed” of the social media world. Use it to interact directly with your followers and send them a link to your author website, Amazon page, or any other website where your book is featured. Twitter is great for instant communication.[Read more]

7. Facebook is great for announcing and promoting events such as book signings and conferences you’re attending. You can use this social media platform to network with other authors and publishing professionals, connect with your readers are a more personal and individual level, and stay in the know about relevant industry news. [Read more]

8. Pinterest is another great tool. You can show off any and all images you have of your books. Pin the covers and if you have pictures in your book, pin those as well. You can also create boards for your other interests too. Again, your social media presence is a way for your readers to really connect with you and feel like they know you. [Read more]

9. Ebooks are a great way to widen your audience and increase the visibility of your book. Having an eBook allows you to offer your audience a new way of reading your book. Nowadays it seems just about everyone owns a tablet or some kind of eReader and prefer to read on these devices. Get started on your own eBook right away with ePubCo.

10. Make sure you have an enticing cover design and title. A visually stunning cover can help you stand out in a very crowded field of new releases and online listings for millions of books. A title that is unique and clever may be more memorable and stick in someone’s mind.

11. Don’t get stuck trying to write the next best seller.  Write what you feel compelled to write.  Every genre is marketable. It’s just a question of finding the unique hook for each particular work and creating a specific campaign to enable it to reach its audience.

12. Did you know your can use Amazon Author Central to market your book internationally? Amazon is present in a lot of other countries, and each of these will also have an Author Central Page just like the one you’ve just signed up for in your home country. By getting access to the international sites available, you’re increasing you book’s reach. [Read more]

13. Just because your book was releases five years ago doesn’t mean you shouldn’t continue promoting it. After all, when a reader comes across a book it’s new to them. There will always be a new audience for your book. Do a re-launch and send out a new press release — give the PR a fresh spin based on a new edition, or add review quotes, or tie the book to a news trend that relates.

14. Start a blog! Blogging is an easy and interactive way to really connect with others who are interested in the same things as you are. You can include excerpts from the book you’re promoting, or talk about how you developed your characters, came up with the theme, or even discuss insider matters such as the publishing process.  [Read more]

15. Think ahead. Don’t stop at one book idea; keep going! Don’t be a “one hit wonder” and leave your readers without another book to turn to once they’ve finished your first. Readers tend to “binge-read” when they find an author they really enjoy — so make sure to give them plenty to binge on.

16. Get into the mind of your readers and you’ll understand better what they are interested in. Marketing to the general public is not the way to go; instead, you need to market to your specific niche. Define the characteristics of your reader and appeal to these traits.

17. Don’t spam your readers. Sending out constant e-mails and social media posts about your books is not going to keep them interested; instead, it may drive them away. You want to approach your readers as people — not dollar signs.

18. You are up against so many other authors and you need to be able to distinguish yourself from them. Staying professional is very important — you want people to trust you mean what you say and know what you’re talking about. Once you know the message you are sending and have developed a strategy on how to effectively send it, stick to it!

19. Approach your local media. Find groups or publications that are interested in your book’s genre and reach out to them about cross-promotion. Look for opportunities to do interviews. Enter contests, contact book clubs and suggest your book to them for their next read, and participate in as many book or publishing-related events as possible (book fairs, literary conferences, writing retreats, etc.).

20. Believe in yourself and your writing! Be happy and proud of your accomplishment thus far: you are a writer with a published book and people are reading it!