Maximizing your Facebook reach involves some careful planning and consideration regarding your posts. Think about what you’re saying and who you’re saying it to.
Here are 5 ways to get the most out of your Facebook profile.
1. You must know your audience. Say you write a children’s book; since children are not on Facebook, your audience is clearly going to be the parents. Consider the type of content that parents want to read about; the pictures and videos they’d like to see. Where are they most likely going to be while they’re checking Facebook, and are your posts appropriate for them to view while in this place? You need to make sure you are catering directly to your target audience. The moment they click “Like” or comment on your status, Facebook knows they are interested and will continue to show your status updates and posts in their News Feed.
2. Post brief, relevant information. No one likes to read lengthy articles, especially not on social media. Make sure your posts get right to the point. Keep updates relevant to you and your genre and make it easy for users to digest everything you’re feeding them. If your post appears too wordy, users may skip over it and not give you a second thought.
3. Post content to expand and engage your audience. Post details about an upcoming event you’re taking part in, such as a book signing and/or launch at a local book store, or share the release date of your newest book. Remember, content does not need to be confined to text. You can add video to your Facebook too. Not sure how? Here’s are step-by-step instructions.
When you share valuable and exciting posts, your followers will want to share it on their own page too. Keep in mind that it is okay to ask for likes and shares. This is your golden opportunity to gain more followers since your post will now pop up in other News Feeds and on other users’ pages.
4. Always find a way to make your posts interactive so you have a chance to really engage with your followers and spark up good discussions. Use open-ended questions that prompt users to leave comments and start a conversation. Remember to acknowledge and reply to questions and comments users may post on your wall or within a specific post; even a simple “Thank you!” is acceptable! Tag the fans and followers you’re responding to so they see you’ve interacted with them. Your visibility will increase the more you interact, so keep the conversations going!
Your goal is to create content that will be of interest to your audience and make them want to like, share, and comment on your posts. When they share your posts on their own Facebook page, it will entice their friends to also follow you and like your posts, too. This expands your audience, and increases your potential readership.
If you have not already created a Facebook page for yourself as an author as well as a separate one for your book, this is something you need to consider. If you aren’t sure where to begin, AMI offers social media services. Click here for more information.
It is a good idea to set up a Fan Page for your book, but first you must be registered for a personal account. We can help you with this, but you should still know about the process. Go to www.facebook.com and click sign up. Enter your information and confirm with your e-mail address. Add friends, join groups, and get acquainted with your personal account before setting up your Fan Page.
Start by adding friends and family. You’re probably thinking, how will this sell my book? By interacting with people you know on Facebook, commenting on their pictures and updates and sharing posts on their wall, you become visible to their friends. For example, you are having a book signing and want your sister to come, so you share the details on her Facebook wall. Her friends will also see your post and now they know about the book signing too. Now you will start to get friend requests from people who see your name on a friend’s list. You may find that people from previous walks of life will send you a request (i.e., elementary and high school friends, old co-workers, even past enemies and exes). Social Networking keeps you in constant circulation with many different people, all of whom are potential readers. Facebook is a useful marketing tool because anything you post can and will be seen by a very wide range of people. Remember to make sure your posts are respectful, professional, and authentic. There are also privacy settings that will help you filter what you want to see on your Newsfeed, as well as who can and can’t view your posts.
Stay away from adding complete strangers to your personal page. If someone sends you a request that you have never heard of and you don’t share any mutual friends, there is no need to accept. This is not beneficial to growing your network of people you know and trust. You don’t want a complete stranger to know personal information and posts; but you do want them to know about your book. This is where your fan page comes in. A fan page allows you to show limited information about a specific topic, (i.e., your book.
The main difference between your personal page and your fan page is that on a fan page there are no “friend requests.” Instead, a user will click the “Like” button to start following your feed. You can have multiple fan pages. These are the main 3 you should have:
- Author name: this will be similar to your website, with information about upcoming books, insight into your writing, and other personal details you want to share with your fans. Post photos of yourself, talk about your credentials and the process of writing your book.
- Book title: The right book title can help with finding your audience. If your title clearly states what the book is about (i.e., “How to Lose Weight”), people who are interested in the topic will be led to your page. On this page, you will post information about your book, links to where it can be purchased, a synopsis, and upload photos and videos. These are all subtle ways to sell your book without appearing to be a sales page. Choose your book’s cover as the main photo for the page.
- Theme/genre: A book titled “How I Dropped 100 Pounds in 4 Weeks” wouldn’t show up in the search results for “weight loss,” so you want to create a third page that is the underlying theme of your book, such as “Weight Loss” or “Life Changing Diets.” Post information, photos, and videos that are relevant to your theme and that your audience would be interested in.
Now you need to get followers. The secret to this is creating valuable content. The first thing you need to do is make sure you are signed in under your page name. You can switch from your personal account to any of your pages by using the drop down icon in the top left corner of your screen.
Now search for your topic, and other pages in that same category will come up. Click “like” on these pages so anything they post will show up on your fan page’s feed.
Interact with these pages by liking and commenting on their posts and also sharing anything that stands out to you on your own wall. Since these pages are within the same genre as yours, your audience will enjoy these posts. Sharing posts from other pages is just one way of creating content. You can post original content, such as excerpts from your book and share blogs, articles and videos you find on the Internet that are relevant to your theme. Make sure that your themed page is also following your book page so fans are directed to where they can learn more about the book, and buy it. Users will find your book and themed pages through search results, and eventually be directed to your author page. You can make your author fan page more personal since this is where fans will go to get to know you after they’ve begun following your book and/or themed pages. Post relevant original and shared content on your book page, share this content on your themed page, and post more personalized content on your author page.
To keep your followers, you must commit to creating content regularly. You should try to update your pages at least once a day, whether it’s simply sharing an article that you come across or commenting on another page’s post.
Your fan pages create awareness of you and your book. Once your pages generate enough interest, that’s when you will see the sales.