You can utilize social media platforms to get yourself on the radar of the most powerful people in book marketing and publishing: company founders and CEOs, the most sought after agents and editors, and influential people in the media.
If your goal is to score an interview with a top television personality, have your book featured in famous bookstore windows, or get onto a coveted bestseller list, using social media can help you get there. With social media, you can find ways to connect to the big players in any industry. Twitter is especially helpful in this area. You can use Twitter to build a relationship with brands, products, celebrities, editors, publishers, agents, etc. According to statisticbrain.com, as of January 1, 2014 there were 645,750,000 active Twitter users with 135,000 new users signing up daily, and an average of 58 billion tweets being sent per day. As you can tell, Twitter should not be ignored.
1. Follow the people you look up to, admire, and want to make a connection with.
Follow their Twitter feed. Retweet their content, and reply to tweets that call for a response. Always be sure to “@” them when needed. This means to send a tweet directly to a specific user by mentioning their twitter handle (i.e., @yournamehere). Don’t go overboard with direct tweets 50 times a day; instead, strategically craft your content to ensure that it is intriguing and significant.
2. Use hashtags and tweet about current trends.
Check your Twitter homepage for the Trending topics and hashtags for the day. They appear on the sidebar. By using these tags, your tweets will appear more often in search results and increase your presence on Twitter. Use hashtags that you know your target audience will also use, so when they search for that specific topic, they are shown your name and tweet.
3. Engage with users and make yourself known.
If you “@” someone enough, eventually they will become curious and may even do a Google search to find out who you are. This is why you need to make sure all of your information on the web is up to date, appropriate, and links back to your main author or book website.
4. Create stimulating content.
It can be original or it can be something you found on the Internet, or even from someone you follow on Twitter. Search for quotes and information that really speaks to who you are as an author or is related to your book topic, and post these to your twitter account. This will attract other users who have similar interests and will broaden your audience.
5. Send a Direct Message.
This is your one chance to get your message to someone. You only have 140 characters to use, so you will need to plan ahead. If your main goal is an interview on a major talk show about your recent book launch, this should come across very clearly in your pitch. Make it brief and to the point, and include an e-mail where they can contact you for further information.
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